We do qualitative research that creates go-forward paths out of the messy and difficult. We call it Inspiration from Information®.
What We Do
Click to learn about our approach
What We've Done
Click to read our case studies
Who We Are
Click to meet our team
Research is what we do but it's solutions that we create.
We are the only team of seasoned moderators in the country who can work independently or together on
any project. Some clients save their biggest problems
just for us.
Facilitation & Innovation
We can rally your team towards a clear path forward.
And it is surprisingly fun.
Our BrandDestiny® strategic process defines the
brightest future for your Brand. A lot of thinking
distilled to one powerful page.
WATCH ONE OF OUR TOOLS IN ACTION
“I had the opportunity to work with heads up on a great branding project aimed at engaging with customers to get their insights. I found them to be creative, dynamic, engaged, quick and professional and always willing to think outside of the box to answer the business challenge. I found their strategic thinking and willingness to pivot on the exercises particularly key to success.”
– Senior Manager, Financial Planning/Banking
“I use heads up for our most difficult projects, what we call “thorny” problems, including topics like innovation and projects that need worldwide consumer input. Their cutting edge, co-creation techniques help us get to ground-breaking ideas and deep consumer insights. I can count on heads up to provide heavy-duty strategic input in an approachable and engaging way.”
– Managing Director, Marketing Consultancy
“Lisa Elder and the heads up team have worked with me on developing new brands strategies, product value propositions and go-to-market strategies. They are strategic, insightful, experienced and pragmatic. At each stage of the process — from their knowledge harvest, to helping uncover deep consumer truths, to developing strong strategic product positionings — their support is invaluable in creating innovative and breakthrough propositions.”
– CEO, Financial Planning/Banking
“Three words I associate with the heads up team: smart, committed, collaborative. Your team helped us every step of the way on a critical positioning project. The final results were thoughtful and thorough with a clear recommendation that made it easy and fast to move on to the next stage.”
– Director, Marketing Consultancy
“I’ve worked with heads up on projects from beer to cleaning products and most things in-between. They are always creative, engaged, smart, and ambitious about what you can get out of research. Everything is bespoke and everything is strategically useful.”
– Partner, Advertising Agency
Our client partners are curious, brave, collaborative and open. Also secret. Here are their categories.