Beverage Innovations

When an organization wanted to ignite its employees around product innovation, a one-day Dragon’s Den event had business-changing results.

Methodology magic

  • Creating a full-day event, with 30 cross-functional marketers and key suppliers, divided into teams.
  • Sharing a multi-faceted platform for innovation for all could relate to, and reference.
  • Teams competing for up to $150K in actual investment money, vying for the “minimal amount” required to test their innovation idea.
  • Teams working to strengthen each others’ ideas.
  • Top management acting as investing Dragons: the Company president, CFO and Division President.


4 teams won investment dollars for their ideas, sharing the full $150K of possible innovation funding.
View more of our cases here