A Sparkling New Generation
The Ask
Carbonated beverages were under pressure worldwide due to market shifts towards healthier, low sugar options. The challenge was to find ways to encourage more teens to make sparkling beverages part of their weekly rituals and habits.
Our Approach
We employed 6 ground-breaking techniques in Canada, US, UK, and Germany. (The Global Research Head said it was the most innovative proposal she had ever seen.) We loved inventing 3 of the methodologies to give teens the freedom they need to show us their world through their eyes. We were proud to present our work, punctuated with ‘sticky’ consumer videos, at the Global Brand Headquarters. The entire project was completed in 16 weeks.
The Outcome
Our clients were blown away with the depth of learning and insights gleaned. The findings were instrumental in helping develop new product innovation ideas and
illuminating more meaningful ways to connect with teens.